Lettuce Grow Farmstand Packaging

Package A Curvy Space Pod with Dozens of Small Parts into Something Inviting to Assemble.

Lettuce Grow is a Los Angeles based company on a mission to grow healthy sustainable food in every home. They approached Guacamole Airplane to take a fresh look at the packaging for their signature product, the Farmstand. The Farmstand lets anyone grow their own food in a space saving, self-watering, self-fertilizing, space-pod looking container made of fully recycled materials. 

Our brief was to redesign the packaging system for the Farmstand from the ground up, as product breakage, unnecessarily high shipping costs, and a chaotic packaging unboxing experience were leading to headaches for the Lettuce Grow team and customers alike. 

The Challenge:

• Design a better user experience of unboxing & assembly. Specifically create a user journey that makes assembly and set up as pain-free as possible.  

• Reduce shipping costs by designing out unnecessary volume.

• Eliminate product breakage with internal components, particularly nutrient kits, without overpackaging the system.

• Build in graphic cohesion to packaging system.

The Results:

• A thoughtful intentional and sequential unboxing flow from start to finish that links QR codes to fun instructional videos for product assembly. 

• Significant cost savings in shipping extension kits due to new width of extension boxes slimmed down to under 12” and 24” (price breaks with LG shipping courier)

• All components are nested in their own compartments eliminating breakage of nutrient kits.

• Cohesive graphic language across new packaging redesign. There’s some Milton Glaser Brooklyn Brewery stuff going down here with product silhouettes spanning across multiple boxes. Yea baby.

• 100% Recycled Content. This can be difficult to do for heavier items, but our insert strategy proved effective even for the slightly weaker fibers in 100% recycled content.

• QR code eliminates the need for an instruction booklet. This isn’t a strategy we always pursue, but with a younger client base this was a great way to eliminate a 20+ page manual in every package shipped out.