Sway

ENVISIONING THE FUTURE OF SEAWEED PACKAGING

Sway is a biomaterials company based in the San Francisco bay area focused on bringing seaweed based alternatives to plastic into production. Sway tapped Guacamole Airplane for assistance designing and prototyping early proofs of concept with some of their first rolls of seaweed film.

The Challenge:

• Prototype and design seaweed packaging using Sway’s seaweed based films to serve as proofs of concept for future pilots and partners. 

• Just as Louis Kahn picked up and asked “Brick, what do you want to be?”, so were tasked with holding up a  roll of seaweed film and asking “Seaweed, what do you want to be?”

The Results:

• A veritable cambrian explosion of prototype designs spanning polybags, windows, wraps, closures, and ties.

• Groundwork was laid for future collaboration opportunities with Guacamole Airplane clients to have unique understanding of and access to Sway films for future projects (more exciting updates coming soon).

GA Project Team:

Tasha Westbrook

Josephine Tov

Ian Montgomery

Sway Project Team:

Julia Marsh

Alyssa Pace