Allbirds

Allbirds is known for their commitment to sustainability and comfortable shoes. They approached Guacamole Airplane to help reimagine packaging concepts for their shoelaces made from 100% recycled PET. 

The Challenge:

  • Redesign shoelace packing into both an interesting retail display as well as something with a much lower material footprint.

The Results:

  • Spring loaded packaging that uses as little material as possible while still providing a stackable retail display within Allbirds retail store guidelines. 

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More Case Studies

SWAY SEAWEED PACKAGING

Sway is a biomaterials company based in the San Francisco Bay Area focused on bringing seaweed based alternatives to plastic into production. Sway tapped Guacamole Airplane for assistance designing and prototyping early proofs of concept with some of their first rolls of seaweed film.

HAMMERHEAD

Hammerhead approached Guacamole Airplane to reimagine the structural packaging for their newest product, the Karoo 2, a handlebar-mounted smart GPS unit. Specifically Hammerhead was looking to avoid non-recyclable EVA foams, and create a high-touch unboxing experience.